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Authentic African Voice

Published on 21 June 2015 in the Black Business Quarterly

An opinion piece by Vuyani Joni, the Soccer Laduma Supporters Club editor, was published in the second Black Business Quarterly of 2015. In it, Joni says that a good understanding of the black consumer market has become a matter of sound business practice, but many marketers and brands are still missing the mark with their poor understanding of it. Read the column here: http://www.bbqonline.co.za/articles/opinion-14558.html

Soccer Laduma: taking the journo out of the question

Published on 27 May 2015 in BizNews.com

Our CEO & Editorial Director Peter du Toit was interviewed by GrubStreet for BizNews on Soccer Laduma’s unique relationship with its readers. He said that brands need to be where their customers are but, in particular, where they are having a good time. People are generally in a happy, fun mood when they’re watching their favourite sport so it’s a good time for a brand to talk to them. Read more here: http://www.biznews.com/grubstreet/intelligence/2015/05/27/soccer-laduma/ 

Soccer Laduma: Sokker is net ‘n begin

Published on 5 April 2015 in Rapport

Our CEO & Editorial Director Peter du Toit was interviewed by Rapport on the evolution of Soccer Laduma, and where it is going next. He said, “Die ondersteunersklub is die oë, ore, hart, siel en mond van ons ondersteuners. Heel natuurlik het die daaglikse gesprekke met ons lesers ook hul eie leefwêreld begin insluit, byvoorbeeld hoe hulle geld verdien, wat hulle daarmee koop en op watter wyse hulle items aankoop.” Read the full article here: http://www.netwerk24.com/sake/2015-04-05-soccer-laduma-sokker-is-net-n-begin 

Tips for curating content that matters to consumers

Published on 19 May 2015 in Media Update

Our CEO & Editorial Director Peter du Toit gives tips on how to make content that is compelling and useful to its readers. Read the full article here: http://www.mediaupdate.co.za/News/Article/78715/Tips-for-curating-content-that-matters-to-consumers

Banking Habits Survey Makes Its Television Debut

Broadcast on 28 May & 2 June 2015

Our BrandsLaduma Research Manager Piet Geustyn, was recently interviewed on SABC Live and News24 Live regarding our latest Banking survey results. 

News24 Live Interview

Millenials Skip Banks, Ask Family For Advice – Survey

Published: 20 May 2015 on www.fin24.com, www.iafrica.com and www.sowetanlive.co.za

In a recent banking survey our Research Manager Piet Geustyn found that “While digital innovation is giving consumers more ways of accessing their bank accounts, up to 57% of the surveyed people preferred direct contact with another person when finding out about new financial products, or just expanding their financial education. “This strongly suggests that banks should still consider good banking consultants to be a strong attractor of clients.” Read the full article here: http://www.fin24.com/Money/MoneyManagement/Milllenials-skip-banks-ask-family-for-advice-survey-20150520

 

How Soccer Laduma Morphed Into A Powerful Research Company

Published: 4 May 2015 on www.adlip.com

Adlip.com recently interviewed our CEO & Editorial Director, Peter Du Toit on how Soccer Laduma evolved into a research company. Read the full article here: http://www.adlip.com/how-s-a-soccer-publisher-morphed-into-a-powerful-research-company/

 

How Brands Can Reach Black Consumers

With an 18-year track record of talking to black consumers every day, our CEO Peter Du Toit tells brands that the way to reach black consumers is by listening to what they want and then responding with advertising that adds value.

Read the full article here: http://www.bizcommunity.com/Article/196/423/127216.html

 

The Science of Soccer Laduma

Interview aired on: 14 April 2015

Listen to the Science of Soccer Laduma here, a Radio 702 interview by Bruce Whitfield with Peter Du Toit, talking about loving what you do, which is the basis of Soccer Laduma’s success.

https://soundcloud.com/primediabroadcasting/the-science-of-soccer-laduma

 

Brand Learnings From The Soccer Laduma Supporters Club

Published: 27 March 2015

Peter Du Toit says, “We’ve taken the reader/publication relationship to a deeper level,”. “Our success is based on the philosophy of leveraging the close relationship we have with our readers and members by placing brands in the market they’re advertising to, and turning data into sales and marketing opportunities for brands.”

Read the full article here: http://www.theredzone.co.za/1213-brand-learnings-from-the-soccer-laduma-supporters-club